> For the complete documentation index, see [llms.txt](https://way.riido.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://way.riido.io/operation/prioritize-shipping.md).

# Prioritize Shipping Over Perfection

Many teams invest excessive time in building a perfect product, but the biggest risk in this approach is losing execution speed. The most effective way to create a great product is to release it quickly and refine it based on real user feedback.

A flawless plan and a long development cycle do not guarantee success. Instead, teams must focus on delivering core value as quickly as possible and iterating based on feedback to continuously enhance the product.

## **Key Principles**

1. Deliver the product the market needs as quickly as possible.
   * A great product is not perfected through internal logic alone; it evolves through continuous feedback from users.
   * Instead of aiming for a fully-featured, perfect product from the start, focus on delivering core functionalities quickly and improving iteratively.
   * To enable rapid execution, eliminate unnecessary complexity and concentrate on what truly matters.
2. Maintain short development cycles and continuously iterate.
   * Long development cycles make it difficult to respond to market changes and increase the risk of failure.
   * Iterating in short cycles (1-2 weeks) allows teams to gather user feedback quickly and make necessary adjustments.
   * Continuous releases and updates enhance product quality and create a foundation for sustainable growth.

## **Why prioritize shipping over perfection?**

Spending too much time striving for perfection delays the opportunity to validate what users truly need. Products that evolve based on real user feedback deliver greater value and maintain a competitive edge in the market.

By focusing on rapid releases and iterative improvements, teams can maximize their ability to provide value quickly, incorporate feedback effectively, and accelerate product growth.