Build With Your Users
The true value of a product is not determined internally; it is shaped through continuous interaction with real users. Designing and developing a product based solely on internal logic risks disconnecting it from actual market needs by eliminating the crucial user feedback loop.
Actively incorporating user feedback and evolving the product alongside its users is the most effective growth strategy. However, the goal is not merely to implement user requests but to help users achieve better outcomes.
Key Principles
Solve the real problems users face.
The focus should not be on what users say they want, but on addressing the underlying problems they truly need to solve.
Adding features should not be the goal; instead, the priority should be making users more efficient and helping them achieve better results.
While incorporating user feedback, the product must also maintain alignment with its long-term vision and strategy.
Encourage user participation and integrate feedback into the product.
Product changes should be communicated transparently so that users understand the evolution process.
Regular release notes foster trust by keeping users informed and encouraging ongoing feedback.
Updates driven by user input create a sense of involvement, increasing product loyalty and engagement.
Why build with your users?
For a product to grow sustainably, it must deliver real value that users need and continuously improve based on their feedback. Close collaboration with users allows teams to respond more quickly to market shifts and develop features that provide real utility.
A product’s success is not dictated by internal decisions but by the value users experience. Integrating user feedback and maintaining transparency in product evolution is a critical strategy for long-term competitiveness.
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