Prioritize Shipping Over Perfection

Many teams invest excessive time in building a perfect product, but the biggest risk in this approach is losing execution speed. The most effective way to create a great product is to release it quickly and refine it based on real user feedback.

A flawless plan and a long development cycle do not guarantee success. Instead, teams must focus on delivering core value as quickly as possible and iterating based on feedback to continuously enhance the product.

Key Principles

1. Deliver the product the market needs as quickly as possible.

   • A great product is not perfected through internal logic alone; it evolves through continuous feedback from users.

   • Instead of aiming for a fully-featured, perfect product from the start, focus on delivering core functionalities quickly and improving iteratively.

   • To enable rapid execution, eliminate unnecessary complexity and concentrate on what truly matters.

2. Maintain short development cycles and continuously iterate.

   • Long development cycles make it difficult to respond to market changes and increase the risk of failure.

   • Iterating in short cycles (1-2 weeks) allows teams to gather user feedback quickly and make necessary adjustments.

   • Continuous releases and updates enhance product quality and create a foundation for sustainable growth.

Why prioritize shipping over perfection?

Spending too much time striving for perfection delays the opportunity to validate what users truly need. Products that evolve based on real user feedback deliver greater value and maintain a competitive edge in the market.

By focusing on rapid releases and iterative improvements, teams can maximize their ability to provide value quickly, incorporate feedback effectively, and accelerate product growth.